You Wont Believe How Much Money NFL Wives are Making on Social Media
Chantelle KincyIn the high-dollar world of the NFL, the spotlight doesn’t only shine on the hulking figures donning helmets and pads. NFL WAGS (wives and girlfriends) are making their own presence known simply by existing on social media.
A new study by Lucky Gambler used an influencer marketing calculator to analyze the social media earning potential of 34 of the most followed wives and girlfriends of the Kansas City Chiefs and the San Francisco 49ers. The WAGs were then ranked to determine which can earn the highest amounts on Instagram.
Leading the pack, with the grace of a seasoned performer and the numbers to make marketers swoon, is none other than pop sensation Taylor Swift.
Swift, whose romance with Kansas City Chief’s Travis Kelce has been nothing short of a fairy tale, now holds the crown as the ultimate influencer among the Super Bowl elite, with the power to turn a single Instagram post into a staggering $636,700 payday.
But the glamour doesn’t stop there. Olivia Culpo, a queen of pageantry turned digital doyenne, captures the second spot. The fiancée of 49er’s Christian McCaffrey, Culpo’s journey from Miss Rhode Island to Miss Universe is a testament to her enduring appeal, now capable of commanding up to $30,800 per Instagram endorsement.
Brittany Mahomes, a familiar face in the stands cheering for Chiefs’ quarterback Patrick Mahomes, rounds out the top three. This retired soccer player and entrepreneur isn’t just known for her high school sweetheart story; she’s also a social media maven who can net $13,300 for a single post.
The list of luminaries continues with fashion designer Kristin Juszczyk, psychiatrist Mindy Armstead, and the ever-versatile Mahogany Jones, each bringing their unique blend of talent, influence, and partnership to the digital forefront. From creating NFL-inspired fashion to advocating for educational equality, these women are redefining what it means to be a WAG in today’s social media-driven world.
Not to be outdone, Claire Kittle, Chariah Gordon, Sydney Warner, and Tatyanah Bass each contribute their own stories to this dazzling constellation. From athletic achievements and musical ventures to entrepreneurial endeavors and mental health advocacy, their contributions extend well beyond the gridiron, enriching the tapestry of the NFL community.
Behind every great player is not just a great partner but a social media powerhouse. As the NFL continues to captivate millions, the women of the Super Bowl are proving that their influence is a game-changer, both online and off.
Their stories of success, resilience, and impact go beyond the flash of cameras and the glamour of game day, reminding us that behind every great sport is an even greater community.
Serhii Bielyi, Marketing Director of Lucky Gambler, commented on the findings: “The large follower counts that these WAGs have amassed speaks to the fascination surrounding WAGs and their lifestyle.
Their statuses as symbols of glitz and luxury, as well as the glimpses they provide into their glamorous, jet-setting lives, attract attention and intrigue from the public. Some have now even gained a higher number of followers than their NFL partner, demonstrating the continuing popularity that WAGs enjoy.”
